Take Time to Choose Your Keywords

Keywords are a VERY big part of SEO (Search Engine Optimization). If not done right, anything else you may do for your web site might end up being a total waste of time.

Start by making a list. What words describe your product or web content? Then take your list and plug the words into keyword tools such as Wordtracker and Google Adwords. Study the various phrase combinations that are displayed.

Then check the search and site volume for these words. You want to find a niche phrase that has a lot of searches but few sites. If the phrase isn’t searched on a lot, you won’t have traffic from it. If there are tons of other sites using the same phrase, you’ll have an awful lot of competion.

Stay away from words that are very general like ‘travel’, ‘business’, ‘computer’.

Finding the right keywords and keywords phrases is critical. The right combination will bring organic traffic to your site. The wrong choice will leave your site at the bottom of the search engine list.